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director, communications

Title posted on indeed.com - Director of Communications

Posted on June 19, 2026 by Employer details Ronald McDonald House Maritimes

Job details

*Ronald McDonald House Maritimes* Title: Director of Communications Location: Halifax, Nova Scotia Reports to: CEO of Ronald McDonald House Maritimes Classification: Full-time, non-exempt Salary Range: $85,000- $95,000 *About us* Ronald McDonald House Maritimes is a non-profit organization dedicated to improving the health and well-being of children and families. Through a newly constructed Ronald McDonald House in Halifax, NS, and Ronald McDonald House Family Rooms in Moncton, NB and Halifax, NS, we provide a supportive and caring environment for families who must travel to receive medical treatment for their children. Ronald McDonald House Maritimes is part of a supportive global network sharing resources, training, and best practices among chapters. *Job Summary* Reporting to the CEO, the Director of Communications will lead the organization's brand, storytelling, communications, and marketing initiatives, while overseeing one direct report and remaining actively involved in day-to-day execution. The Director of Communications will serve as a key strategic leader of all aspects of the communications strategy, strengthening awareness, engagement, and connection with donors, partners, employees, volunteers, families, and the community while fostering a clear, authentic, and mission-driven voice across all channels. The Director of Communications plays a critical role in driving growth and engagement for the fundraising team through supporting and strategizing on areas such as digital fundraising, donor relations, activation, and recognition of donors and partnerships. *Key Responsibilities* *Strategic Communications & Branding:* * Oversee and contribute to the execution of Ronald McDonald House Maritimes brand campaigns throughout the year, focusing on driving mission relevance, awareness, and support. * Guide the creation of marketing materials and content that effectively communicate the nonprofit's mission and inspire donor contributions and community involvement. * Lead the effective presentation of impact metrics in donor and community communication, reports, and speaking opportunities. * Provide strategic input and oversight on multi-channel marketing strategies (digital, social, TV, radio, print) to maximize reach and ROI for awareness and fundraising initiatives. * Direct design, content, and maintenance of websites and online tools. * Oversee the annual social media calendar and direct coordination of content development and posts. * Lead and manage reactive social media issues, including drafting statements, managing media inquiries, and crisis communication. * Evaluate the effectiveness of marketing programs, campaigns, and communications initiatives to develop new or improved strategies based on research and best practices. *Fundraising Campaigns & Stakeholder Engagement:* * Collaborate with the Director of Philanthropy to develop multi-channel donor communication strategies, fostering relationships and long-term loyalty. * Partner with McDonald?s Canada and local owner/ operators to promote key fundraising programs, create messaging and materials to support staff training and customer engagement. * Cultivate and maintain relationships with local and regional media outlets, journalists, and influencers. * Serve as the primary contact for media inquiries, coordinating responses and interviews as necessary. * Oversee and drive storytelling opportunities through earned and paid media across various sectors (healthcare, lifestyle, non-profit, etc.). * Develop and manage annual fundraising event marketing plans, including promotion, media relations, and post-event follow-up. *Collaboration & Cross-Departmental Support:* * Partner with teams across Senior Leadership, Philanthropy, and Family Services to provide strategic guidance and marketing support for various initiatives. * Support marketing and communications needs for annual appeal programs. * Contribute to speaking notes, proposal development, imp