Job prospects Advertising And Promotions Specialist in British Columbia

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This job title belongs to an occupational group from the National Occupational Classification (NOC), which includes green jobs that contribute directly or indirectly to positive environmental outcomes (such as preservation, conservation and restoration). It does not mean that all positions with this job title are necessarily green jobs, but rather that they have the potential to be depending on their specific requirements. Learn more about Job Bank’s methodology for identifying green jobs.

Explore current and future job prospects for people working as an "advertising and promotions specialist" in British Columbia or across Canada.

Job opportunities in British Columbia

The recent trends from the past 3 years were updated on July 25, 2025. The job outlooks over the next 3 years were updated on December 10, 2025.

Prospects over the next 3 years

The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in British Columbia for the 2025-2027 period.

The following factors contributed to this outlook:

• Employment growth will lead to a few new positions.
• Not many positions will become available due to retirements.
• There are a moderate number of unemployed workers with recent experience in this occupation.

Companies increasingly rely on social media and digital platforms to execute advertising and marketing campaigns, as well as to manage public relations effectively. 

This shift also heightens the demand for digital literacy and technical skills, such as search engine optimization and machine learning, which could create more jobs in this occupational group.

Here are some key facts about professional occupations in advertising, marketing and public relations in British Columbia:

• Approximately 32,600 people work in this occupation.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 18%
  • Computer systems design services (NAICS 5415): 10%
  • Other retail stores (NAICS 44-45, except 445): 8%
  • Religious, grant-making, civic, and professional and similar organizations (NAICS 813): 8%
• The distribution of full-time and part-time workers in this occupation is:
  • Full-time workers: 80% compared to 78% for all occupations
  • Part-time workers: 20% compared to 22% for all occupations
• 64% of professional occupations in advertising, marketing and public relations work all year, while 36% work only part of the year, compared to 61% and 39% respectively among all occupations. Those who worked only part of the year did so for an average of 43 weeks compared to 42 weeks for all occupations.
• 25% of professional occupations in advertising, marketing and public relations are self-employed compared to an average of 17% for all occupations.
• The gender distribution of people in this occupation is:
  • Men: 33% compared to 52% for all occupations
  • Women: 67% compared to 48% for all occupations
• The educational attainment of workers in this occupation is:
  • no high school diploma: less than 5% compared to 8% for all occupations
  • high school diploma or equivalent: 16% compared to 28% for all occupations
  • apprenticeship or trades certificate or diploma: less than 5% compared to 13% for all occupations
  • college certificate or diploma or university certificate below bachelor's: 18% compared to 17% for all occupations
  • bachelor's degree: 45% compared to 22% for all occupations
  • university certificate, degree or diploma above bachelor level: 16% compared to 12% for all occupations

Breakdown by region

Explore job prospects in British Columbia by economic region.

Source Labour Market Information | Prospects Methodology